I also saw a sad little display for the new Josie Natori for Target collection yesterday. It was shoved to the far end of the intimates section, almost overlapping into the maternity department, with no signage to speak of. I really had to hunt to find it!
Perhaps this particular store didn't put up any signage because of the lack of Josie stock they received. The collection only has 15 pieces to begin with, and this store only carried the red printed knit PJ pants (with no matching tops), the red hipster, the jersey printed chemise, the black wrap robe and the printed silk-look PJs. From what I saw, I was pretty underwhelmed... but I'd like to see MORE of the collection to be able to really weigh in. I did buy a pair of the printed PJs (shown) for my mom as a birthday present, but other than that, I didn't find anything for myself.
UPDATE: as noted by reader Judy C., this line tends to run small. I'm about the same size as my mom, so I tried on the PJ pants to ensure they'd fit, but alas, they do not. I'll be exchanging them for a larger size today, and if my store doesn't have it, then I'll just return them.