The Star-Tribune has an interesting article on the downside of the Missoni-sellout, cautioning that Target’s success with the line comes with a price. Not only were Target’s website issues an embarrassment - especially since Target had just debuted its revamped website a few weeks earlier – but Target is left with precious little stock to sell between now and the holidays. While Target purposely limited the size of the Missoni collection to whip up demand, the goal of the Missoni line was to drive shoppers to the store and create momentum for the holiday shopping season. Now that plan is shot, and with no more Missoni to sell, Target has to scramble to fill stores with goods consumers will want for the upcoming holiday gift season.
But even more distressing is the revelation in the article that most of Missoni for Target wasn’t even designed by Missoni! A spokesperson for the Bullseye reveals that Target - which boasts one of the largest design teams in the country - designed most of the 1960s inspired collection in-house, based on input from Margherita Maccapani Missoni and Angela Missoni. So that Missoni for Target you’re sporting? Yeah, it’s a lot cheaper than real Missoni… but it’s also largely made in China, and wasn’t even designed by the family themselves.