Walmart owns the slogan "Save Money. Live Better," but Target is challenging that claim by offering even lower prices on everyday products.
Two recent price comparisons of grocery and household goods revealed that Target's prices are lower than at No. 1 retailer Walmart.
A recent price comparison of 35 brand-name items sold at Walmart and Target stores in New York, Indiana and North Carolina showed that Target won at the cash register. The comparison consisted of 22 common grocery goods such as milk, cereal and rice; 10 general merchandise products such as clothing and home furnishings; and three health and beauty items. And at the end of the test, Target's shopping cart rang in at $269.13 (pre-tax), a hair lower than the $271.07 charged at Walmart.
"For the first time in four years, our price comparisons between the two has shown that Target has a slight edge over Walmart," said Craig Johnson, president of retail consulting firm Customer Growth Partners (who conducted one of the two tests). A smaller study by Kantar Retail found similar results. You can read the full article with additional details here on CNNMoney.com.